Alice Sam

Alice Sam is a seasoned marketer with over 15 years of experience driving omni-channel marketing strategies for global household consumer and entertainment brands including Disney, lemlem, and National Geographic Channel, in the U.S, Europe, Africa, and Asia-Pacific. A lover of global culture, artisanal craftsmanship, and ethical consumerism practices, Alice has carried that passion into spearheading the growth of e-commerce and partnerships for the Liya Kebede resort wear label, lemlem, including an industry-first capsule with Woolmark, incorporating production and design talent across Australia, the US, Italy, and Ethiopia. Now as the Chief Growth Officer at Industrie Africa, Alice leads a global team of brand, retail, and marketing experts to drive expansive growth of the company's e-commerce marketplace, and also, enact on its mission to serve as the global destination for luxury African fashion by bringing African dynamism and creativity to the world.