General Lunch

This panel will explore how Africa can harness the increasing soft power of its entertainment industry to effectively compete in the global arena. With the continent's vibrant music, film, and cultural offerings are gaining international recognition, it's essential to understand the potential for economic growth and global influence. Discover the strategies, challenges, and opportunities as we delve into the role of African entertainment in enhancing the continent's global competitiveness, fostering economic development, and shaping perceptions on the world stage. Join us to unravel the untapped potential of Africa's entertainment soft power and its significance in the era of global competition.

Africa's historical yields will no longer be competitive in many crops resulting in high importation bills governments can't afford, increased food inflation, and exacerbated poverty and food insecurity. One root issue in many cases is the inefficiencies inherent in small scale farming. Climate change will further compound these production risks. How are African food and agribusinesses preparing to remain globally competitive? How are firms successfully serving domestic markets in light of increasing currency risk and opportunity cost of focusing on exports?

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The inaugural showcase will spotlight artisanal talent from across the continent via art, fashion, and cultural artifacts. Join us to engage with our phenomenal partner brands and celebrate the rich tapestry of African creativity.

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